Role: Director • Producer • Animator
The soundtrack for the new F1 movie isn’t quite what you’d expect from a high-octane racing film. Featuring artists like Doja Cat, Tate McRae, and Madison Beer, it feels intentionally geared toward a younger, predominantly female audience, which makes sense, given Formula 1’s growing female fanbase over the past few years.
As the director, producer, and animator of the video, I worked closely with Chartmetric’s team to bring this concept to life, looking at the intersection of artist selection, audience demographics, and cultural trends shaping F1’s evolving fanbase.